Week 2 Overview

Week 2: Opening the Doors—Dual Enrollment, Customer Relationship Management Systems (CRMs) and Streamlined Matriculation; Understanding Race and Ethnicity

Learning Objectives

Students will:

  • Demonstrate knowledge and application of customer relationship management systems and streamlined matriculation activities, including contextual considerations and limitations.
  • Demonstrate knowledge and understanding of dual enrollment programs and their impact on college matriculation and equity metrics.
  • Develop an understanding of how race and ethnicity impacts the community college student experience from an asset-mindset.
  • Demonstrate the ability to evaluate diverse perspectives and navigate the ambiguity and complexity that comes with multiple perspectives, including the ability to reassess one’s own personal perspective when appropriate.

Learning Activities

Students will:

  • Review course assignments and expectations
  • Read/review and incorporate assigned materials
  • Explore the strengths and limitations of different front-end enrollment management strategies and technologies
  • Explore the benefits and challenges of dual enrollment programs
  • Explore how race and ethnicity, specifically for students of American Indian, Asian, and Hispanic descent, influences student performance metrics
  • Reflect on personal perceptions of streamlined enrollment management strategies and the strengths of Asian American, American Indian, and Hispanic students
  • Participate in Zoom Session on Thursday, September 1st.

Required Reading and Viewing

General Readings

Cuyjet, M.J., Howard-Hamilton, M.F. & Cooper, D.L. (2011). Multiculturalism on campus: Theory, models, and practices for understanding diversity and creating inclusion. Sterling, VA: Stylus. Chapters 5, 6, and 8.

CRMs and Streamlined Matriculation

Ashford, E. (2018). Effective strategies counter enrollment declines. Retrieved from http://www.ccdaily.com/2018/05/effective-strategies-counter-enrollment-declines/ (Links to an external site.) (Links to an external site.)

Hussack, L. (2018). Community college blog: How to recruit and retain six student populations.  Retrieved from https://www.eab.com/blogs/the-community-college-blog/2018/06/how-to-recruit-and-retain-six-student-populations (Links to an external site.) (Links to an external site.)

Sigler, W. (2018). 8 fundamentals of successful student recruitment. Retrieved from https://www.aacrao.org/resources/newsletters-blogs/aacrao-connect/article/8-fundamentals-of-successful-student-recruitment (Links to an external site.)

TargetX. (2019). Five major benefits of CRM that empower community colleges. Retrieved from https://www.targetx.com/blog/five-major-benefits-of-crm-that-empower-community-colleges/ (Links to an external site.)

Vasquez, S. (2017). Community college recruiting: Expecting more with less. Retrieved from https://www.academicbriefing.com/marketing/community-college-recruiting/ (Links to an external site.) (Links to an external site.)

Whitmore, P. (2017). How a CRM can optimize your college admissions funnel. Retrieved from https://www.workzone.com/blog/higher-ed-crm-admissions-funnel/ (Links to an external site.)

Dual Enrollment Programs

Bouchrika, I. (2021). AP vs. Dual enrollment: The pros and cons of each program. Retrieved from https://research.com/education/ap-vs-dual-enrollment (Links to an external site.)

Chatlani, S. (2018). Dual enrollment is increasing college-going behavior, but only for some students. Retrieved from https://www.k12dive.com/news/dual-enrollment-is-increasing-college-going-behavior-but-only-for-some-stu/530590/ (Links to an external site.)

Kurlaender, M., and Rodriguez, O. (2022). Dual enrollment is a foot in the door to college. Retrieved from https://edsource.org/2022/dual-enrollment-is-a-foot-in-the-door-to-college/665353 (Links to an external site.)

Mehl, G., Wyner, J., Barnett, E.A., Fink, J., and Jenkins, D. (2020). The Dual enrollment playbook: A guide to equitable acceleration for students. Retrieved from https://ccrc.tc.columbia.edu/publications/dual-enrollment-playbook-equitable-acceleration.html (Links to an external site.)

Race and Ethnicity

American Council on Education. (2017). AANAPISIs: Ensuring success for Asian and Pacific Islander students. Retrieved from https://www.higheredtoday.org/2017/10/30/aanapisis-ensuring-success-asian-american-pacific-islander-students/ (Links to an external site.)

Ashford, E. (2019). A better understanding of Asian students’ needs. Retrieved from http://www.ccdaily.com/2019/01/better-understanding-asian-students-needs/ (Links to an external site.)

Campaign for College Opportunity. (2018). Left out: Academic senates are not reflective of the student bodies they serve and have disturbingly low numbers of Latinx, Asian American, Native Hawaiian, and Pacific Islander members. Retrieved from https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3Aeb09ab08-9e5e-493d-a8de-8921569e19da (Links to an external site.)

Center for Community College Student Engagement. (2019). Preserving culture and planning for the future: An exploration of student experiences at tribal colleges. Retrieved from https://www.ccsse.org/center/sr2019/Tribal_Colleges.pdf (Links to an external site.)

Community College Consortium for Immigrant Education. (2016). 10 things community college educators can do to support educational success for undocumented youth through DACA. Retrieved from http://cccie.org/wp-content/uploads/2014/12/supporting%20daca_10%20things%20educators%20can%20do.pdf (Links to an external site.)

EAB. (2019, March). EAB expert insights: Community colleges enrollment with Madga Rolfes. Retrieved fromEAB Expert Insights: Community College Enrollment with Magda Rolfes (Links to an external site.)EAB Expert Insights: Community College Enrollment with Magda Rolfes

Excelencia in Education. (2020). Latinos in higher education: Compilation of fast facts. Retrieved from https://www.edexcelencia.org/sites/default/files/LCCStateStats/Exc-2020-50StateFS-USA-05.pdf (Links to an external site.)  (Links to an external site.)

Rios-Aguilar, C., and Deil-Amen, R. (n.d.). Invited essay: Taking history, funding, and current challenges into account when discussing race, ethnicity, and completion in community colleges. Race and ethnicity in higher education: A status report. Retrieved from http://1xfsu31b52d33idlp13twtos-wpengine.netdna-ssl.com/wp-content/uploads/2019/02/REHE-Essay-Chapter-5-SA.pdf